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Client: Nike
Direction & Production: Evdokimov Vladislav
Animations: Evdokimov Vladislav
Lighting&Texturing: Evdokimov Vladislav
Postproduction: Evdokimov Vladislav
Lighting&Texturing: Evdokimov Vladislav
Postproduction: Evdokimov Vladislav
The story of this project began over a year ago. At that time, I just came up with the idea for the video and made a rough version of the blocking, and then I was busy with commercial projects for a year, with a break for a vacation.
However a year later I came back to the idea and implemented it.
However a year later I came back to the idea and implemented it.
The main idea of the video was to put the sneakers in an interesting setting,
that's why I chose a model with an interesting "safari mix" coloration.
This is how I came up with the idea that our product, through its coloring, places us in the wilderness of a safari.
Moodboard
Since the idea was ready and we only needed one location, I have made a safari image for myself in the moodboard.
Model preparation
To begin with, a model of our main product was prepared so that we could work directly with it.
Blockout
Draft version of the video, where we work out the animation of the main objects and the camera.
Asseting
The second version of the video, where we detail the environment, add secondary assets and simulations.
Look-development + Post production
The third version of the video, where we work with textures, adjust light and material, render and finalize our video.
Work in progress
Just a few scenes in progress.
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Thank you for watching!
