BeRider: Prague is beautiful, ty vole
Prague is for sure one of the most beautiful, historical cities out there. But historical often turns hysterical when you quickly need to get from point A to point B. Lack of cycling zones, narrow streets for cars and lockouts of public transport happening more than often. And yet there's a solution. Shared electric scooters by BeRider, that handles all the beauties of Prague.
We have used drone shots to create a 2D world and suggestive voiceover full of Czech sarcasm.
VIDEO
STILLS
CREDITS
Agency: McCann Prague
Chief Creative Officer: Leonard Savage
Creative Strategist: Martin Svetlík
Head of Art: Jiří Horut
Copywriter: Vladimír Zikmund
Project Manager: Marianna Radošová
Production: Procoma
Director: Jiří Horut
Created in 2022.