Headline typeface for ‘The Way Home’,
a St Petersburg based literary street paper
D&AD 2014 | The Monotype Brief
Develop a new typographic system for a local street paper which is distributed by homeless vendors, thereby supporting homeless community. Improve the connection between the vendors and their customers, and integrate the paper into digital media.
What is
St Petersburg
in 3D?
Depression, Darkness, Dostoevsky
The idea is based on the existing title of the paper – ‘The Way Home’. Each letter is constructed of a piece of St Petersburg map demonstrating the way to actual locations from Russian literature related to homeless, poor and miserable people.
The Iohim’s house aka ‘the Raskolnikov’s house’ from Crime and Punishment: 19, Grazhdanskaya st.
The Valch’s house aka ‘the old woman’s house’ from Crime and Punishment: 15, Srednyaya Podyacheskaya st.
The Voznesensky bridge across the Griboedov Channel, mentioned in a variety of sources.
Not only is it a literary paper, but also it works like a guide taking you to the sights you would be unlikely to visit in the traditional tours of the city. Target audience of the paper are tourists visiting Saint Petersburg (either from different regions of Russia or from other countries).
Each issue has got a fragment of a map and an iconic quotation as a prompt of how to find the way to this site. The quest involves customers in experiencing #thewayhome in real life. Finally, people can check-in and collect Foursquare badges according to the number of quests completed.
D&AD New Blood 2014
In Book Winner
Check out the process of research and development here
The Way Home
465
4,424
23
Published:

The Way Home

A typographic system for a local St Petersburg paper supporting homeless community.
465
4,424
23
Published: