Not too long ago I got a epic opportunity to work with Miller High Life though Leo Burnett. They were working on some artist series cans with Harley Davidison and quite honored they asked me. There was a total of 4 different artist including myself and they requested I take on a crest & bike can. Epic!
This is the general creative process knowing what they were seeking. Obviously we had the 'MAKE THE LOGO BIGGER' moment and shared that song a few times, but over all stoked. For this I started with some rough doodles just to get a idea. Thinking a nice big ass V-Twin, some working class tool, eagle wings represented perfectly those times as a kid when my pops would grab a beer after working on his bike.
As we progressed we refined and simplifed, which is bummer, but I'm still stoked to do this. Thank you Miller High Life & Leo Burnett. You guys Eff'n Rule!