About the project
“Progul’schiki” is Kolomna city guide.
The project was born to help local businessmen to collaborate. The guide was planned
The project was born to help local businessmen to collaborate. The guide was planned
to unite them.
The idea was to make a game format (game Bingo!) for the travellers. Bingo routes allow to see almost the entire city in 1-2 days and make the process exciting.
Tasks:
- to invent the mechanics and visuals for bingo routes;
- to implement gameplay process;
- to create a unique and convenient solution for each guide user
The idea was to make a game format (game Bingo!) for the travellers. Bingo routes allow to see almost the entire city in 1-2 days and make the process exciting.
Tasks:
- to invent the mechanics and visuals for bingo routes;
- to implement gameplay process;
- to create a unique and convenient solution for each guide user
Solution
For ease of interaction with bingo, we have added map of Kolomna and placed instructions next to bingo. This is how we solved the customer's problem with gamification and interaction with the game. We have involved the user as much as possible in the process and now every traveller can create their own unique route. Our solution is not just a booklet, it is real emotions, good memories and even a pleasant souvenir.
And by the way, everything can be colored, so customized the guide for yourself.
Explore Kolomna using Bingo. It's simple! Choose one of the Bingo points in any sequence, complete the task and mark “Done”. And to quickly adapt to the city, turn over the guide and find a map with hints.
On the pages of the guide you will see heroes of the journey, local attractions and “bubbles” with funny interactive messages. All this can become content for social networks or the basis for an original merch.
