Daniel Smith's profile

Colchester United Football Club - Rebranding

Daniel Smith
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A redesigned badge of Colchester United sitting on top of an image of Noah Chilvers



Colchester United Rebranding

Essex-based professional EFL League Two football club Colchester United have been going strong since their formation in 1937. Occasionally, when it's club crest is examined alongside its peers, fans have been known to criticise it for a range of issues - from the 'squashed eagle on a windscreen' and its legibility on the stripes it sits on, to its difficulty in being reproduced in a single colour. This is my answer to those issues...

Agency: Freelance Spec
Role: Creative Director and Lead Designer




football soccer brand identity logo badge rebranding design identity
Five renditions of the new Colchester United badge, in full colour and single colour renditions
football soccer brand identity logo badge rebranding design identity
football soccer brand identity logo badge rebranding design identity
A retouched image of a Colchester United player showing the new badge on the existing kit
Colchester players celebrating with the new badge retouched onto their shirts
football soccer brand identity logo badge rebranding design identity
Tickets, badge, and season ticket cards with the new branding on
Branded clothing and apparel with the new Colchester United branding applied
Training kit, scarf, and cuff links with the new Colchester United branding applied
football soccer brand identity logo badge rebranding design identity
football soccer brand identity logo badge rebranding design identity
Colchester United Football Club - Rebranding
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Daniel Smith's profile

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Daniel Smith's profile
London, United Kingdom

Colchester United Football Club - Rebranding

A branding concept for the redesign of EFL football club Colchester United. Featuring a new club crest with a newly designed roman eagle featurin Read More

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