Don't sweat it!
Sauna and spa branding
A spa center located in the middle of a big city. The main concept of this space is the possibility to stop rushing in any moment of the day. To pause and not think about anything thanks to the steam room and the variety of relaxing services offered by the center.
Here you see how the design idea of the logo was developed. The famous "The Thinker" by Auguste Rodin helped me to find the original shape of the character incorporated inside a steam room.
Natural materials and color palette are part of the concept of the brand identity. Cotton paper, wood and no lamination!
The visual part for social pages also communicates a sense of naturalness.
This price-list is designed to be comfortable to use. The client identifies the exact page he needs before opening the menu: the sections are divided by step-like levels
The symbols of the men's and women's rooms and the service area are custom designed: the illustrations are based on oak leafs and acorns, that recall the steam room services.
The website has several themed icons that also communicates the right mood. For such an authentic service a modern and linear aspect was created, to involve new generations to keep traditions.
