A live gig streamed from an underground train. Because, why not? For the launch of nationwide 5g we bagged local indie pop darlings SOBS - just before their trip to SXSW - to perform a live set streamed exclusively over the 5g connection from the Singapore North South MRT line.
A world-first, the serious logistical challenges were overcome with the help of StellarAce and AsiaWorks. The gig - livestreamed on Facebook, Instagram and Youtube - generated over 20,000 views, 4,800 likes, comments and shares across Singtel's social media platforms. And won a gold and three silvers at Marketing Interactive HASHTAG ASIA AWARDS, two gold awards at The Effies two golds at the Marketing Events Awards and a gold and a bronze at The Marketing Excellence Awards.

GOLD - Best Use of Live Streaming or Virtual Events 
SILVER - Best Use of Art / Culture / Brand / Entertainment Partnerships
SILVER - Best Use of Social Media for a Campaign
SILVER - Best Use of Social Media Platforms

GOLD - Experiential Marketing & Brand Experience: Live, Digital, Live + Digital

GOLD - Brand Content & Entertainment - Products & Services

GOLD - Best Event Production

GOLD - Best Use of Live Streaming

GOLD - Excellence in Digital Marketing

BRONZE - Excellence in Event Marketing