Client: Sonoma County

Description: 

1. The client requested a rack card to advertise their tasting pass to place in hotel lobbies and visitor centers. I was given specs, a library of images to choose from, and copy edited by our content team. My duties consisted of selecting the appropriate images, laying out the content, applying graphic elements according to their brand guidelines, creating a mobile device mockup and QR codes, selecting and customizing icons, etc.

Tools: InDesign and Photoshop

2. The client requested an updated of their monthly enewsletter template to harmonize with the redesigned aesthetics of their website that was being rebuilt. Upon receiving written content and access to their media library, I meticulously arranged the layout, integrating their fresh graphic elements to segment the content into coherent sections mirroring their website's organizational structure.When crafting an email newsletter, it's crucial to consider the limitations inherent in email formats, including constraints on font selection. This led us to opt for Helvetica over their brand typeface.

Tools: XD

3 and 4. At the client's request, I undertook the design of incentive flyers under the new Meetings & Trade brand. Upon receipt of specifications, written content, and access to their media library, I curated images that aligned with their content and document specifications. I meticulously arranged the layout, integrating their brand elements, and ensured the final product adhered to color space, bleed, margins, image resolution, and other press-ready requirements.

Tools: Indesign and Photoshop