These are my interpretations of the Adobe logo.
This video shows the process...
The first design contains all the necessary information to recreate the logo at any size. It is a direct representation of the construction maps I make for myself when doing largescale geometric artworks.The second design was done on a seperate day and is a layer added after constructing the logo according to the first day's plan.
When I was approached to participate in the Remix project, the first step was to deconstruct the Adobe logo in order to determine how to recreate it. In that process I was reminded of how important Illustrator had been (and continues to be) for me in designing and constructing all of my exactly rendered geometric artworks. With this template for building the logo, the next line of development was what else I might want to add to the design. These two lines of development becamse the ones I followed.
The first several years of the earthscape art on the beach, the only access I had to making something truly large was to use geometry as a construction aid.
The next crucial step was to determine which bech to use and when it would be available to me in order to meet my desire to maximize the size of the design. I consulted the tide charts and found a couple of days that met my criteria of a high high tide followed by a low low tide, with the low tide occurring during day light hours [my life now appears to be dictated by the tides, which in turn follow the lunar progression]. I had been doing recent work on several San Francisco beaches and knew a good location. With date and location set, I called upon my crew to join me...
Outing: Day 1
On the first viable day for work (or so I projected), I was pelased to see that the sun would be past directly overhead when we would be finished and opposite the vantage point, the perspective for which the logo was oriented. This matters, as can be seen when comparing the first day's work with the second- the clarity of the artwork in enhanced when the sun is opposite the viewer, contrast is naturally higher.
Final- Day 1
Reflection Day 1
Assessment: Overall, I am pleased with the effort.
Final- Day 2
There is always a moment when finishing and looking upon the creation from above that I get to see what has resulted in actuality versus what I had sketched previously. Upon higher level reflection there always becomes apparent the changes I would want to make. For this particular design I would have made the waves much more organically wavy- it seemed taht I was doing that on the beach, but from above it wasm uch more regular than I had intended. Also, I would have framed the wavy lines a bit better on either side of the logo and added more of the waves on the cliff-side (which would mean lots more work and we were already racing towards the end to finish before the sun got higher (if I'm racing it is generally a good sign that I've been optimistic in my plans). The cliff-side dry sand acted as a hard boundary so nothing could have been done about that except to have done the design closer to the water, or to have made it smaller. I like what resulted though I didn't quite finish in time to beat the rising sun which is removing contrast from the top of the design.
All of this highlights the in-the-moment nature of the artwork. There are logistical constraints to a design of this scale- time and labor being the two biggest. These determine how ambitious I can allow myself to get, which in turn determines the design that gets done. And then there are constraints of nature- sunlight (or lack of it), tide and wave movements, shifting beach, even the sunniness of the day which causes more or less drying of the sand. When I plan towards making an artwork, I try to factor in as many variables as I can to offer me the likeliest chance for optimal conditions, for coming away from the outing with a good photo. And then I must arrive at the beach prepared to work with the conditions that are present. The conditions dramatically shift what is possible or what I choose to do and so flexibility of design is important. This has favored more organic designs that can shift according to the variations that the beach may present. The day 2 design was a blending of the precise with the organic.
Reflection on my part in the Adobe Remix Project
The images I submitted are ones I feel good about. I can have niggles of various manner about what I am seeing when I look at the images and can have the desire to redo, readjust, or reapproach some aspect or other. I can't not self-critique this way. I wish I had had the opportunity to try many different deisgns before turning in a final selection for this project simply for the capacity for the development process to occur more fully. However, the ultimate voice of the beach medium is the tide- having the right one and being at the right time at the right location. It shifts seasonally and the project needed to be completed before there were many beach opportunities. Thus the opportunities that were available would be practice run/development/final product days wrapped together.
Day 2 lit a path of exploration that I have found intriguing- bringing together the geometric and the organic in a cohesive way. I am sure to look back upon my efforts in this project as first forays exploring new braches of possibility.
Overall I am happy wth this project. It was great fun to take on and I appreciate having had the opportunity.