dott.pt (Worten)
Dott was a portuguese marketplace founded by a partnership between CTT and Sonae, now aquired by Worten. Dott had products from several categories and portuguese brands, promoting the portuguese e-commerce and helping small and traditional companies becoming digital.
Social Media Campaigns Communications Design
The Project
Several campaigns (promotions, special dates like Mother’s Day, partnerships, Black Friday, Christmas, among others) were implemented with tigh deadlines and every briefing/key visual should be designed/adapted to the different platforms and formats in time, with organization and aligned with the entire team. These campaigns promoted categories like beauty, car renting, decoration, fashion and more. Visual consistency was always present, respecting brand guidelines, from Communication to UI/UX Design. Dott made partnerships
with brands like Disney, LeasePlan, David Carreira, Cetelem, SuperBock, Licor Beirão, Nariz Vermelho and more with the challenge to respect each brand rules when dispalyed together through the right communication between the teams.
The Results
A work process was implemented through a shared file where Dott team could see the tasks Design Team was executing and request new resources always respecting the already existing deadlines. This process allowed
a fluid team work with no delivering delays.
Cu de Judas was an award winning campaign developed by Dott + the agency NOSSA that brought immediate results for the company. Our team was envolved in the campaign briefing and had to adapt and design all the variations/formats and to implement it in the different plaftforms. Check the video to know more:
Sellers could announce on the website through banners, which were designed by our team and aligned with the brands like A Loja do Gato Preto, Xiaomi, Boutique dos Relógios, Gold Nutrition and others. With a good promotion and design, these ads were able to increase the brand sales inside the marketplace.
"I had the pleasure to work with Liane at Dott. As her Team Leader, we had to establish a fluid working relationship in order to put live all the digital campaigns and onsite communications - and that was achieved in the fastest way possible! She always delivered with the very best results: great creative skills, an accurate aesthetic rigor and always focus on the company’s goals and deadlines. At the same time, I saw her grow as a great manager, giving constant guidance and support to the people she was leading on a daily basis. Liane is a detailed and objective oriented worker, always with the focus on the client and their needs. She’s a very good communicator and easy to work with. I believe that she’s an asset that all companies would be lucky to have."
Alexandre Pereira | Marketing Team Leader
"Considered, hard working, great advocate of her work, and for me, the leader I needed! Always available to help, ready to say the defects, but also knows when to say the compliments. We are working remote, and I never felt alone or without support. Truly tireless. Dott is very lucky to have her, and so am I."
Mariana Almeida | Communication Designer Trainee
