SLIM IS THE NEW BLACK
SITNB” is a collaborative project with Alberto Juarez, owner of a company
specializing in strategic design consulting called HYPERBRAND. During a visit
to the HYPERBRAND facilities, the concept for the lamp was developed, taking
into consideration it’s unique characteristics, sensory experience, and overall
essence. Our goal was to bring to life a vision that had been envisioned for over
a decade, while learning how to solve the complex challenge of achieving the
perfect wood joints to create a large-scale circle and diffuse light in an elegant
and simple way.
specializing in strategic design consulting called HYPERBRAND. During a visit
to the HYPERBRAND facilities, the concept for the lamp was developed, taking
into consideration it’s unique characteristics, sensory experience, and overall
essence. Our goal was to bring to life a vision that had been envisioned for over
a decade, while learning how to solve the complex challenge of achieving the
perfect wood joints to create a large-scale circle and diffuse light in an elegant
and simple way.
- Alberto Juarez, Ilana Portman, Mariano Fernandez
SLIM IS THE NEW BLACK
