The concept is about The whole story!

 

It applies an abstract perspective explaining that one side of the story is not always enough. The design concept is created to show one side presenting a negative impact (Nothing لا), and the other side gives another negative impact (Impossible للمستحيل). 

 

Yet, demonstrating both sides of the story is always essential to reveal the full image. Putting "together" both sides results to a brighter side of the image, which is "Nothing is impossible لا للمستحيل".

 

#SYNCxAdidas