Radius Ventures
Identity :: logotype, press-kit package, company brochure
Radius Ventures is a start-up and early-stage equity investor focused on the health care industry. As a radius of the circle, the letter "i" serves as a reminder of the full scope of the company’s support of their clients' needs.
The venture capital group required a media kit that allows for modification of content for each client, while maintaining a coherent brand identity. The interior materials are kept current and assembled easily into this custom folder. With metallic paper printed in company’s corporate colors, the package is simple, subtly suggesting wealth and professionalism.
This brochure features a simple, clear hierarchy of information and strong integration of typography with graphic medical imagery. The bold duotones in the company’s signature blue and metallic silver visually reinforce the theme of each section.