Quizlet Ads / Branding
A seamless sub-brand spinoff
With an entirely unique audience and offering, Quizlet’s advertising arm didn’t fit in with the learning platform’s existing brand. We jumped in to close that gap—leading the development of the Quizlet Ads sub-brand, which embraces a B2B audience while still reflecting the vibrancy of Quizlet. And we didn’t stop at naming, look and feel, and foundational messaging. We readied the team to hit the ground running with landing pages, social assets, ads, one-sheets, emails, videos, and more.
