Recruitment Campaign - BDX

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BDX grows in a competitive job market.

BDX is a growing company. When it comes to growth companies, there is nothing more

important than having the right employees in place. Being able to attract new employees

is directly critical to being able to grow.

But BDX is not alone in growing. As you know, there is an investment in Sweden - Norrbotten right now and many companies are fighting for the workforce. Unemployment in Norrbotten is already low. Many companies fight over few people. Therefore, it is very important that companies like BDX invest in their employer brand. A company with a strong employer brand stands up better in the competition for the right skills when it comes to recruitment, it attracts more qualified candidates and often at a lower cost. Satisfied employees are also an important part of your marketing.

Framtidsbyggare - Future builders

This is a concept BDX has worked with for a long time and it has many positive connotations.

As you yourself say, it has a clear forward direction. Not only do you build the society of the future, you represent it and are an image of it. What we would like to show today is a spinoff of that concept. We go a step further and explain what it actually means in relation to the employer brand.

Solution

Kvinnogöra/Women's work – Equality and diversity
Föräldraledig/Parental leave - Balance between work and leisure
Influencers - Health

We were inspired by a subpage on the BDX web: "10 reasons to work in BDX".

But we would like to work with slightly sharper headlines to create a contrast between words

and image and thereby create something that you bounce to. There is a prejudice that physical

work and protective clothing suit men better than women, so we use a picture of a woman in protective clothing with the word "women's work". A word historically used for domestic

work such as cooking, cleaning and looking after children.

Another example is the word parental leave on a man in uniform. It's about a balance between

work and leisure. BDX is a modern company that knows that we workers have different demands

on our work situations these days. We are more equal and share responsibility for family and home. BDX understands. This father is on 50% parental leave and has just finished his work day and is now on his way home to relieve his partner.

Influencers. A loaded word. Especially on a picture of someone you absolutely wouldn't

expect to be an influencer. This is actually about the point "Health at work and at leisure".

This man is a health inspiration, an associate who offers group exercise.