"LOHAS肉嗨吃" is a natural handmade snack brand that focuses on low-temperature, oven-dried raw meat. Prioritizing the health of pets and environmental responsibility, the brand advocates for a "lifestyle, health, and sustainability" approach. They insist on using 100% handmade fresh meat that is slowly baked with care at low temperatures. The snacks are not excessively cooked and do not contain glycerin or artificial additives. The natural flavors, juices, and protein nutrients are preserved to bring joy and excitement to our beloved furry friends.
「LOHAS 肉嗨吃」為低烘原肉的天然手作零食品牌，以寵物的健康及環境責任為優先，主打「樂活、健康、永續」的純天然原型肉，並堅持以「低溫慢火」用心慢慢烘焙製成的100%手工鮮肉，不過度烹調、不添加甘油和人工添加物，純粹保留肉汁鮮味及蛋白質等營養，讓貓狗毛孩都能歡喜笑嗨嗨！
「LOHAS 肉嗨吃」為低烘原肉的天然手作零食品牌，以寵物的健康及環境責任為優先，主打「樂活、健康、永續」的純天然原型肉，並堅持以「低溫慢火」用心慢慢烘焙製成的100%手工鮮肉，不過度烹調、不添加甘油和人工添加物，純粹保留肉汁鮮味及蛋白質等營養，讓貓狗毛孩都能歡喜笑嗨嗨！
#package design #Branding #logo #illustration #photograph
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Client / Each fly
Design / Apoint design
Design / Apoint design
Date / 2021
Package Design
The theme of the illustrations is created with a geometric style and paired with home backgrounds, aiming to create a relaxed and adorable atmosphere. The focus of the artwork is on the joyful expressions of pets as they indulge in the meat treats, resembling the experience of humans savoring delicious food. In line with the visual design of the shared packaging, special illustrations and stickers of various flavors are extended in the same style. Additionally, a window design is incorporated into the inner packaging, allowing consumers to easily identify the different varieties.
以幾何式的插畫繪製搭配居家背景的主題，營造出輕鬆可愛的氛圍，畫面聚焦在寵物們愉快吃著肉乾的陶醉神情，彷彿人類在品嚐美食一般。因應共用袋的視覺設計，以同樣風格延伸繪製了各種口味的專用插圖貼紙，同時加入袋中袋的開窗設計，方便消費者輕鬆辨別款式。
以幾何式的插畫繪製搭配居家背景的主題，營造出輕鬆可愛的氛圍，畫面聚焦在寵物們愉快吃著肉乾的陶醉神情，彷彿人類在品嚐美食一般。因應共用袋的視覺設計，以同樣風格延伸繪製了各種口味的專用插圖貼紙，同時加入袋中袋的開窗設計，方便消費者輕鬆辨別款式。
