Along with modern gothic architecture and obscure fashion, Éternité Hotel was inspired by one of the most glamorous supernatural creatures, Vampires. This French hotel is a mix between glamour and gothic tendencies, seducing an upscale crowd between the ages of 22 and 46 with a taste for luxury. These unique personalities are willing to try something new, rule the night and stay up long after dark. The study in urban Gothic aesthetics was crucial in order to appeal to the audience. Tall, narrow shapes formed by sharp, straight angular lines and a mix of gothic typefaces express the spirit of freedom and restlessness from the period. Following the mantra of timeless glamour, Franklin Gothic was chosen as one of the main typefaces. Steve Watts said, “Types come and go, Franklin Gothic goes on forever.” Leather accents were introduced into the branding, to evoke the essence of glamour and beauty. The flood of black color was combined with bright blues and magenta tones. A minimal layout was preferred to let the materials, and color palette tell the story and create a unique atmosphere.
Nuit, an underground lounge inside the hotel serves the most exclusive parties with a wide selection of rare foods and drinks.
