This presentation was used for a mock brief given to me during an interview. I first understood and conceptualized the problem needed to be solved for brand success and proceeded to research on the Brand, Consumer, and Category.

It was then concluded that the health benefit is not enough to lure in customers even if they are health conscious due to the reason that most of the competitors were already aiming for that  image. Also, the consumer was looking for more than the health benefit-- the taste.