Apis Consulting offers a myriad of educational opportunities and information in beekeeping, with excellent apiary consulting programs designed to help you get closer to beekeeping ventures with a focus on natural environments.
Since their consultancy services focus primarily on beekeping, we created a geometricaly constructed bee for the logo's icon. We made an identity proposal that allows them to capture the naturalness, care and simplicity commonly found in apiculture. We drew inspiration from the honeycombs amazing hexagonal wax cells combining them with some other basic geometric elements obtaining a final solution that portrays a timelessness merge of modern and traditional iconic symbology.
The color palette we chose is meant to convey the cleanliness and richness of beekeeping and honey production. We chose Gibson as our main typeface as it is a humanist sans serif typeface designed to enhance readability and style to any design, a neat and simple typographic choice that dignifies the brand's premium nature.