This six-part training series was developed as a companion to INVIDI's How to Build and Addressable Advertising business whitepaper. 

I worked as an instructional/graphic designer with the Marketing and Learning & Training teams reviewing outlines and scripts, attending working storyboard sessions, doing hands-on design for the Developing the Market storyboard, editing graphics, adjusting the Articulate files when needed, and adding the series to INVIDI Academy and YouTube. 

Resulting in course release for employees and customers and video release on YouTube and Vimeo.

Role: Instructional/Graphic Designer
Date: 2023

Introduction to Building an Addressable Business

Introduction to Data and Segmentation

Developing the Market

Introduction to Inventory

Introduction to Planning and Executing Addressable Campaigns

Introduction to Understanding Rights, Capacity, Compliance, and Privacy