Crédit Agricole has been studying each step carefully from every aspect and reinvented their methodologies towards success to seize impactful accomplishments and push their wheel of on-going prosperity forward and fast always
CREATIVE RATIONALE
Since our initiative is called: 2025 ambitions
We thought about highlighting our campaign concept:”A Non-Stop Journey Towards Success” and then going in deeper and highlighting how we can highlight 25 in 2025 and use it in our campaign. Why?
It has a double meaning; firstly representing the days in every month (25), and secondly it will represent the year 2025. We will use the number 25 to highlight our different motives.
INITIATIVE LOGO
Primary Colors
Crédit Agricole DICTIONARY
Here is how:
Firstly, we will use our initiative name “2025 Ambitions” & under the word ambitions we will start to create
Crédit Agricole DICTIONARY using strong key words underneath each letter.
The words under each letter should all add up to “25” words.
(we will always highlight the number 25 in everything)
Visual Identity System
Based on the DICTIONARY using icons and secondary colors based on the psychological analysis of the human behavior
LOGO MOCKUP AT BREAK AREA
MASTER VISUALS
MASTER VISUALS FOR THE DICTIONARY
APPLICATIONS
Internal branding will be in the main branches all over Egypt
BONUS DIRECTION
THANK YOU
