Merchandising Strategy for Moncler
We used Google Analytics and IBM Watson to research the sentiment related to the Moncler accessories. With the information obtained, we created the merchandising strategy.
We could organise data regarding which styles, colours, materials, sizes, price ranges, etc., will be more successful in developing the brand extension.
We could organise data regarding which styles, colours, materials, sizes, price ranges, etc., will be more successful in developing the brand extension.
