Anchored Apparel is a clothing company based in New York which I own. I worked on the creative direction, branding, apparel design, illustration, accessory design, web design, photography and video. From conceptual vibes and color schemes to the creation of a specific custom made, unique logo and logotype and all associated promotional material.
To have apparel that reflects and values our beliefs. Every piece of merchandise has a much bigger purpose. They're an opportunity to impact a difference. They’re a conversation starter. They’re something that ties supporters together as a community. They spread the message of the Gospel to someone who might not have found out about it otherwise. When you wear our apparel, you can know that you are supporting an entire community of people who are committed to the same values as you. When you wear our apparel, you can know that the community supports you, too.
“Don’t load yourselves up with equipment. Keep it simple, YOU are the equipment.”— Luke 9:3 MSG