Little Lot
Little Lot is a private label brand by Fresh Aisle, a gourmet grocery chain in Calcutta, India. With the aim of making gourmet food accessible, Little Lot offers a range of world cuisine in bite sizes for personal use, casual gatherings, and big celebrations.
Little Lot is a private label brand by Fresh Aisle, a gourmet grocery chain in Calcutta, India. With the aim of making gourmet food accessible, Little Lot offers a range of world cuisine in bite sizes for personal use, casual gatherings, and big celebrations.
We collaborated with them to create their brand name, identity, and packaging, helping to showcase their wide array of products. Little Lot's biggest unique selling proposition (USP) is its small batch fresh food. The brand name reflects this concept, and the identity further emphasises the hero ingredients and the individuals responsible for making these products.
Little Lot's primary objective is to make gourmet food for everyone. Each product provides instructions on how to incorporate them into everyday cooking and suggests suitable pairings.
