Enchantée|女性护发品牌设计Women's hair care brand

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法语里女性专属的亲切打招呼：Enchantée 幸会。
英语enchant v. 使着迷使迷惑施魔法于。
英语enchanter n. 魔法师女巫巫女。
英语enchanting adj. 神秘的魔法的。
品牌期望化身森林魔法师，利用自然本身原料和组合，用植物的力量、天然的方式去呵护头发。

我们思考如何从视觉上去表达“品牌一直在做植物多方面的研究”呢？
——探索植物的多种形态成为了此次视觉设计的切入点。
从植物的外轮廓、剪影、肌理、绘画、摄影等多种角度展现，同品牌一起营造对“植物护发”产品的探索精神。

The French phrase for a woman's friendly greeting: "Enchantée," which means "Nice to meet you." In English, "enchant" means to fascinate, bewitch, or put a spell on. "Enchanter" in English refers to a sorcerer, witch, or wizard. "Enchanting" in English is synonymous with mystical and magical.

The brand aspires to embody a forest enchanter, utilizing natural ingredients and combinations to nurture hair with the power of plants and in a natural way.

How do we visually convey the idea that the "brand is constantly involved in multidimensional plant research"? ——Exploring the multiple forms of plants has become the starting point for this visual design. From the outline of plants, silhouettes, textures, illustrations, photography and other perspectives, we collaborate with the brand to foster the spirit of exploration for "plant-based hair care" products.

Design:YUYUSTUDIO
Brand Strategy：momo、Wmc
Designer：momo、Easy
3D：椰子