Created a suite of print materials for the client based on supplied brand guidelines and concepts and using Adobe Indesign and Illustrator.
Layout and production of multiple materials as well as project management of prototyping, mailing tests, print validation and press approvals as pieces evolved for multiple countries and regulatory changes.
Here are a few examples.
Two-way mailer box for Canadian market based on 23andMe brand guidelines.
Versions for the USA, UK and ROW markets were designed along with box sleeves.
Various label styles to support product fulfillment efforts.
Welcome Card placed inside the assembled genetic test kit.
Limited time offer discount card. Included managing setup and secure handling of client-provided codes, prototyping and print validation for perforation settings.
