Blossis
Is an organic tea brand that transports its consumers to a dreamlike world, offering blends of relaxing ingredients that invite calmness, introspection, and peaceful dreams. These infusions not only provide benefits for the body and mind but also offer fresh flavors and natural combinations.
The concept behind this brand is "A Dreamlike World," and my aim was to create a visual identity that captures and conveys this experience. Starting with a unicorn-shaped logo, I sought to evoke a sense of fantasy, magic, and connection with the mystical. Additionally, I incorporated a ligature in the letter "S" of the typography to provide fluidity, elegance, and a touch of artisanal care.
Every element of the visual identity was carefully designed to immerse consumers in an enchanted world. I used cheerful and soothing colors that convey a sense of calmness and well-being. The symmetrical, natural illustrations with composite animal figures reflect the beauty of nature and evoke an aura of enchantment and magic.
Through the concept, name, logo, packaging, and visual system, I aimed to create a complete and cohesive experience for Blossis consumers. Each element merges together to transport them to a dreamlike world, where they can enjoy moments of relaxation.
