The White Helmets (Syrian Civil Defense)
Service: Rebrand Identity | Year: 2023 | Based in: Syria (the liberated part)
They are volunteer rescue workers in Syria which is occupied by Assad & Russia.
They are saving lives and helping civilians affected by Russian bombing. With courage and dedication,
they provide medical aid, help build schools, build roads, and even raise awareness about the danger of war remnants. Their heroic efforts have won international recognition and support.
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- Old logo analysis
The old logo suffers from numerous Technical & Psychological Issues.
• It fails to accurately Convey The Core & Value of the brand.
• exhibits visual flaws in terms of Balance & The Choice Of Colors.
• Furthermore, the logo lacks Uniqueness, Simplicity.
• Adaptability across various settings, whether in small or large formats.
• Multiple horizontal and vertical Versions.
⚠️ This poses a significant challenge for the logo's effectiveness.
- The Search For The Core
After research and many questions, we were able to reach the essence that we want to reach our audience, the most important of which were four things:
• Hope • Trust • Simple • Modern
We are the true hope to help the needy, and how much we have saved lives from under the rubble, and they will not extend their hands to us to help them except after they trust us, and this will not be without simplicity in appearance and not being arrogant towards them, And all this will be done with the most modern equipment and ways of communicating with them
- New logo concept
The logo mark represents a significant evolution from the previous design.
• as it effectively conveys a simplified image of Syria's map.
• At its core, the logo incorporates a white helmet, which serves as a powerful embodiment of the institution's name and its widespread recognition among the people. This white helmet holds great significance, as it was the sole equipment available to protect their heads during the challenging task of navigating through debris and rubble.
• Moreover, The logo features a + shape, which symbolizes medical matters and emergency aid. It is noteworthy that this shape is strategically placed to reflect the deployment locations of the White Helmets, particularly in the city of (Idlib).
- Logo Type
• composition is founded upon principles of formality, strength, and clarity, all presented in the simplest possible form.
• This aligns with the characteristics of English, as it takes into account the shape of the letters.
• To indicate strength, we used a diamond (Rhombus) shape in the typographic points on the letters.
• This aligns with the characteristics of English, as it takes into account the shape of the letters.
• To indicate strength, we used a diamond (Rhombus) shape in the typographic points on the letters.
- Logo Variations/Logo Lockups
To increase the flexibility of the logo and the possibility of using it in more than one place, you will find there a vertical and horizontal version with and without a slugn, in a circular configuration, and so on...
- Color
• Blue: A symbol of confidence, stability and peace. It can reflect confidence, security and stability. It is a calming, calming color that can induce a feeling of relaxation and peace. In addition, blue is also associated with credibility and reliability, which enhances Brandick's image with quality and credibility.
• Yellow: Symbol of happiness, vitality and energy. It reflects joy, optimism and creativity. It is a bright and eye-catching color, derived from the symbol of life, the sun.
• the White: A symbol of purity, clarity, serenity and simplicity. It promotes a sense of order and order. White is considered a neutral background color.
• Orange: A symbol of enthusiasm, vitality and positive energy. Noticeably sparks passion and creativity.
• Lemon: A symbol of growth, freshness and vital energy, it reflects an environmental message, and is a pastel colour.
