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1-site                          Strengths: Residential area with abundant population;                    
                                    Weaknesses: Lack of multi-functional open spaces;                     
                                    Opportunities: Convenient railway transportation and  increasing need for urban 
                                                               residential areas;                      
                                    Challenges: Logical mechanism on behalf of both the developers and the publics;

2-Carlsberg              Strengths: The international reputation and open view of Carlsberg;                                       
                                    Weaknesses: The present site is split from the urban surroundings;                      
                                    Opportunities: The site which is now occupied by factory will be returned to the city ;                                                 Challenges: How to create an unique and identified community  for Carlsberg here and                                                                how to extend it to the whole world;