This book selected the most negative tweets about Colombia written by its people, and illustrated them to show the colombian reality that was being portrayed.
I designed two pages of the books "I" (negative tweets) and "II" (positive tweets) by Leo Burnett Colombia's The Book That Changed A Country campaign.
I designed two pages of the books "I" (negative tweets) and "II" (positive tweets) by Leo Burnett Colombia's The Book That Changed A Country campaign.
The Book That Changed A Country (Case Study) by Leo Burnett Colombia
#LoBuenoDeColombia "Mentes brillantes haciendo patria en otros países" - Book "II" (Positive Tweets)
"Colombia, el país donde la vida no vale nada" - Book "I" (Negative Tweets)
