El Tejocote
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About

About

The client is a grown up couple who has a family business in Saltillo Coahuila. They harvest the fruits themselves and transform them into tradit… Read More
The client is a grown up couple who has a family business in Saltillo Coahuila. They harvest the fruits themselves and transform them into traditional candy and preserves. Read Less
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The client is a grown up couple who has a family business in Saltillo Coahuila. They harvest the fruits themselves and transform them into traditional candy and preserves.
 
They opened the doors of their business and their own home to us, treating us like family. Due to that we were able to get inspiration directly from their kitchen, where they had a lot of crocks made of pewter, a very traditional material used in Mexico for many years. That’s the reason why we used pewter texture as the main element of the branding. The client surprised us with very accurate references of design, places and food around the world, that motivated us to propose a different solution for their project.
 
“El Tejocote” was a small task, but the persistence and determination turned it into a “great” project.
 
 
Branding, Packaging, Art Direction, Photos
Saltillo, Coahuila 2013.