CATCHYZ CAMPAIGN PROJECT SCOPE
The objective of this branding project was to create a distinctive and compelling brand identity for a digital marketplace platform CATCHYZ, positioning it as a leading player in the digital marketplace industry in Rwanda. The brand had to resonate with the target audience and differentiate CATCHYZ from competitors, showcasing its unique value proposition and user-friendly approach.
I developed a visual personality that reflect innovation, trustworthiness, and seamless user experience. It convey a modern, forward-thinking image while maintaining a human touch. Design of key brand collateral, including website visuals, social media assets, and advertising materials, ensuring a consistent brand experience across different touchpoints.
