2023燕之屋·龙腾燕舞·燕窝冰晶粽礼盒设计

龙舟竞渡演绎中华瑰宝之风采

礼盒设计延续“龙腾燕舞”画面主题，以元代著名画家王振鹏的《龙舟竞渡图》为灵感，龙舟竞渡演绎中华瑰宝风采，传承端午传统文化。同时以几何水波纹传递燕窝冰晶粽水润剔透的产品特点，打造兼顾古典文化和时尚新潮的2023款燕之屋 • 龙腾燕舞 • 燕窝冰晶粽礼盒，传递端午安康的美好祝愿。

"Dragon and Swallow Dance" is the theme of this packaging design project, inspired by the "Dragon Boat Race" by Wang Zhenpeng, a famous painter in the Yuan Dynasty. The dragon boat represents the traditional culture of the Chinese Dragon Boat Festival. The water ripple expresses the crystal-like product characteristics of the birdnest crystal Zongzi, and incorporates traditional Chinese colors.YAN PALACE 2023 • Dragon and Swallow Dance • BirdNest Crystal Zongzi Gift Box is a combination of classic and fashion.It is the best blessing conveyed to friends on the Dragon Boat Festival.

笔墨丹青彰显中国色彩之韵味

2023年春晚赵丽颖一曲《满庭芳 • 国色》让人们再次感受到了传统中国色的色彩魅力。燕窝冰晶粽礼盒色彩传承传统中国色的色彩美学，取8个与粽子馅料颜色相近的传统中国色，采用渐变色的呈现方式，打造燕窝冰晶粽的独特色彩体系。八个内盒合在一起，中间的颜色犹如水墨晕开一般，呼应传统中国色的水墨质感。

In the 2023 Chinese New Year Gala, the song "Man Ting Fang • National Color" sung by Zhao Liying made people feel the charm of traditional Chinese colors again.The color of the BirdNest Crystal Zongzi Gift Box continues the traditional Chinese color aesthetics, using 8 traditional Chinese colors similar to the color of the rice dumpling fillings, and adopting a gradient color presentation method to create a unique color system for the Bird’s Nest Ice Crystal Rice Dumplings.The eight inner boxes are put together, which is the expression of the ink texture of traditional Chinese colors.

前米其林三星餐厅甜品总厨匠心打造

携手前米其林三星餐厅甜品总厨叶卫大师打造端午星厨联名限定款“燕之屋•龙腾燕舞•燕窝冰晶粽礼盒”(星厨联名限定款）以精致好礼敬献端午佳节。

Join hands with Master Ye Wei, the former dessert chef of the Michelin three-star restaurant, to create a limited edition of the Dragon Boat Festival "YAN PALACE 2023 • Dragon and Swallow Dance • BirdNest Crystal Zongzi Gift Box" (star chef joint limited edition) to present the Dragon Boat Festival with exquisite gifts.