MiTo SBK.
Obiettivo:
Lancio della nuova Mito SBK.
Concept di campagna:
Feel the energy.
Sito Web
Gamification. An interactive game on masthead youtube.
Everyone with a smartphone had had a possibility to drive MiTo SBK.
Banner Campaign. 2 different creativitiy to promote MiTo SBK.
- first underline the new color design of the car.
- second propoposal invite to try the energy of MiTo SBK.
Radio Campaign for the launches of Spotify in Italy.
