The City of Ottawa:
Municipal Child Care Centre
Objective:
The City of Ottawa requested media content for their revamped website in development; the objective was to create content that addressed their clientele—photographs and Videos for their 10 Municipal Child Care Centres.
Problems:
With a limited time frame and a harsh cold winter, taking pictures and videos for ten sites seemed impossible.
To add, we couldn't feature children in the Photographs and Videos, which impacts the storytelling.
Strategy & Solution:
Photographs to Video. We repurposed the Photographs to make an animated video, which meant we could defy time and geographic limitations while achieving the client's objective.
And to address the storytelling concern, we used an animated intro and outro to draw parallels between a child and a wilted plant. The sun shining on the wilted plant is the same as these houses are to the child.
Delivery:
We exceeded the client's expectations!
