Scuola Politecnica, Genova - graduation thesis
Gloria Derba - Valentina Calcidese
The aim of the project "Genova Temporary shop" is to redevelop some areas in the historic centre of Genoa in which there are a lot of empty retails.
Due to this situation over the last few years the area has degenerated also because people rarely go there, except if they live there or they need to and the new commercial activities that replace the failed business don' t last long. So, the idea is to give a new functionality to these places.
The project is based on three elements: the event, the open-air market system and the temporary shop.
"GeT" is a management system to keep the retails no longer empty with temporary activities: thus, we could also find out what kind of business has much success in that area.
Genoa old town
Step 0. Business Plan, retail survey, technical files compilation
Fase 0. business Plan, rilievo delle condizioni dei negozi, compilazione di schede tecniche dei negozi
Step 1. Highlighting: paint the retails shutters white; hang the inscription "Get the space" and a QR code that refers to the website and the App "Get".
Fase 1. Evidenziazione: dipingere di bianco le saracinesche; apporre la scritta "Get the space" che rimanda al link per scaricare l'applicazione dell'iniziativa.
Step 2. Retails adaptation to standards; temporary set-up; sharing on the Facebook page of the project.
Fase 2. Adeguamento spazi; allestimenti temporanei; pubblicazione pagina Facebook dell'iniziativa.
Step 3. Experimental event "Tessuti urbani" to test the project
Fase 3. Evento pilota "Tessuti urbani" come lancio dell'iniziativa.
