Christa Septia's profile

The Lawn Rebranding - Computation in Design

The Lawn
Scope of work: Rebranding, branding collaterals, website, & visual identity

Whether it’s in our infinity pool, on a daybed, under the shade of swaying palms, or at one of our restaurants, you are invited to feast, drink, vibe, and relax in any way you like. Soak in the vibrant atmosphere as you enjoy an extensive offering of international comfort foods and cocktails charged with local spirits, fruits, and spices.
 
Idea
Imagine a beach club that captures the essence of the perfect summer day: basking in the warm sunshine, feeling the sand between your toes, watching fluffy clouds drift across the sky, and savoring every moment with your loved ones through food, drinks, and memories. That's exactly what we're creating with our rebranding project for The Lawn.
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This is a rebranding project for a beach club in Bali, The Lawn. In this project, I combine computation with art which uses code to generate all of the visuals using P5js. The idea came when I miss my vacation in Bali with my friends, we spent so much time having fun and eating in beach clubs.

By combining the elements of the sun, sky, and beach, I created a design that speaks to the soul. The white-filled ellipse represents the clouds while the yellow circle represents the sun. This series intended to gain the attention and interest of the audiences to come and enjoy quality time with their friends and family.
Collaterals



Visuals
The Lawn Rebranding - Computation in Design
Published:

The Lawn Rebranding - Computation in Design

Published: