The process of brainstorming and conceptualizing lasted five months.
Throughout this phase I kept a binder with all of my sketched ideas, research, typography, colors, and main goals of this installation. The solid purpose of the installation was to highlight the effectiveness of WWII propaganda posters targeting women. As a graphic design major, I was interested in unveiling the design elements that made the posters a successful tool of communication to encourage women to join the war efforts in the military and in the workforce. During this process I worked directly with a local printing company, local tailor, and a digital textile company.