Client Wismilak Diplomat
Agency Matari Advertising
Production House Hidra
Director Condro Wibowo
Creative Director Bagus Limandoko
Art Director Steven Altanie
Copywriter Ajat Sudrajat
Art Director Steven Altanie
Copywriter Ajat Sudrajat
WISMILAK DIPLOMAT 25TH ANNIVERSARY : MASTER STROKE
Wismilak Diplomat is brand of premium filter cigarettes made from a mixture of the best tobacco and cloves.
The personality of Wismilak Diplomat brand reflected on the tagline " arti sebuah kesuksesan ", which mean : the meaning of success. They have consistently using this success value for almost all of their previous communication campaign.
Now the brands has it's 25th anniversary. The objective is to connect the value of 25th anniversary of the brands with
its own brand identity, which is success. We came with thoughts that behind every success, one should have his own principles which he firmly held in every aspect of his life. One among many values that we highlight was " THE ATTENTION TO DETAIL ". This value successfully maintain the quality of the brands for over 25 years.
BEHIND THE SCENE
Took some photos of properties and set that was used for this shoot with 50mm Nikkor Lens.
AGENCIES BOARD
Visualizer : Budi Santoso
short storyline :
The story focused on a young businessman who had a successful cigarettes company. Although his company has already reach its success, he consistently held his principle, which is accuracy and always paying attention to every detail in anything.
Inside his working studio, this young man seem to do his research in tobacco and clove materials. He is sketching, measuring, and picking the best quality materials from all over the country.
Turns out, he is making an art installation made from tobacco and clove. He made this sculpture to celebrate his 25th company anniversary which he show to the public in the roof top of his own company building.
THANK YOU FOR WATCHING
