M11 Studio
Architecture & Infrastructure
Architecture & Infrastructure
M11 Studio is a multi-disciplined design firm offering residential and commercial architecture, interior, and landscape design. For over 15 years we have enjoyed working with our clients to create their perfect homes. We are passionate about excellence in every aspect of our work this evident in the care we take in executing your project exactly as planned by combining our passion for design with our talent for innovation, we aim to enrich the lives of our clients wherever they may be. Our services are not just things - they're the soul of your home, business, or place of work. And both parties win because we get you to your vision faster.
Brand Design & Art Direction - Aditya Ojha
Motion Design - Ayush Sharma
All Rights Reserved ©2022
Challenge
As the company looks to expand its operations and services, it needed to develop a new brand strategy that would allow it to communicate its values and innovative solutions to customers, build trust, and create a strong culture. The challenge, then, is to create a brand strategy that can reach more people and communicate the company's values effectively.
Solution
After a comprehensive analysis of the brand's internal and external standing, competition, and social and cultural context, we created a human-centric brand that would connect its values to customers, and so we created a brand that was values-based, customer-centric, and focused on building better infrastructure. We also implemented a stronger online presence and social media strategy, as well as improved offline marketing and advertisement to support the brand.
Brand Logo
The M11 Studio logo was created by fusing geometric shapes with the brand's initials. These shapes not only symbolize buildings and architectural designs but also give the logo a modern, clean look. The logo type was crafted using the sans-serif font Creato Display, and to ensure consistency, the shape of the number 11 was adjusted to complement the logo.
Typography
Creato Display - This font is a modern sans serif with a geometric touch. It shows a clean, minimalist, elegant, warmth, quirky, yet still purposed to be versatile and easy to read. Perfectly suited for graphic design and any display use. It could easily work for web, signage, corporate as well as for editorial design.
Colors
The M11 Studio brand identity uses split complementary palettes, which create a feeling of technology, innovation and energy. The main place take cyan blue tints and shades to create a high energy effect while maintaining a sense of calmness. Also, the brand shows environmental awareness through its use of green color palettes. Yellow is used as accent colors to support the greens and bring variety and liveliness to the palette.
Pattern
The pattern is a fundamental component of M11 Studio's brand identity, designed using the sharp edges of the logo to create a unique and visually appealing motif. This pattern plays a crucial role in the brand's communication strategy, as it effectively represents the concept of architectural progress and process. Through the use of animation, the pattern is dynamically showcased to demonstrate the brand's commitment to innovative and forward-thinking design solutions.
