McDonald´s / FIFA World Cup 2014
Tittle : Unite together
Agency: The Marketing Store Agency
Client: McDonald's
Unite together, acrylic ink, 2014.
Beginning May 26th, McDonald’s will change the look of its iconic French fry packaging globally with bold, new artwork to celebrate the upcoming FIFA World Cup 2014 in Brazil. 12 artists from around the world were chosen to create the special new designs, celebrating the game.
In addition to sporting artwork, the boxes function as the portal to digital augmented-reality game: GOL!
