Nexus - Especialista em Edificações
Identidade Visual - Visual identity
*Study project
Pt
Desafio
Desenvolver a identidade visual da empresa de engenharia Nexus, especialista em edifícios residenciais, onde combina com maestria robustez, segurança, solidez, inovação e força para criar estruturas que moldam o futuro. Sempre empenhada em construir um mundo melhor, onde a sustentabilidade é a base de cada projeto, com um método que minimiza os impactos da Construção Civil no meio ambiente, como desperdício de recursos hídricos e energéticos, conquistando mais qualidade de vida e reduzindo gastos por meio da reutilização dos recursos.
Solução
Solução
Criar um projeto que traduza os pilares da empresa com uma mensagem clara e poderosa, através de elementos visuais escolhidos cuidadosamente, como cores, formas, tipografia e imagens. As linhas sólidas e fortes transmitem a solidez e a segurança que a empresa oferece. A combinação de cores foi selecionada para evocar uma sensação de confiança e ação, com uma tipografia de estética limpa e moderna que sustenta a linguagem verbal de inovação e visão de futuro da Nexus.
En
Challenge
Develop the visual identity of the engineering company Nexus, specialist in residential buildings, where it masterfully combines robustness, safety, solidity, innovation and strength to create structures that shape the future. Always committed to building a better world, where sustainability is the basis of each project, with a method that minimizes the impacts of Civil Construction on the environment, such as waste of water and energy resources, achieving better quality of life and reducing expenses through the reuse of resources.
Solution
Create a project that translates the company's pillars with a clear and powerful message, through carefully chosen visual elements, such as colors, shapes, typography and images. The solid and strong lines convey the solidity and security that the company offers. The color combination was selected to evoke a sense of confidence and action, with a clean, modern typography aesthetic that supports Nexus' verbal language of innovation and forward thinking.
Develop the visual identity of the engineering company Nexus, specialist in residential buildings, where it masterfully combines robustness, safety, solidity, innovation and strength to create structures that shape the future. Always committed to building a better world, where sustainability is the basis of each project, with a method that minimizes the impacts of Civil Construction on the environment, such as waste of water and energy resources, achieving better quality of life and reducing expenses through the reuse of resources.
Solution
Create a project that translates the company's pillars with a clear and powerful message, through carefully chosen visual elements, such as colors, shapes, typography and images. The solid and strong lines convey the solidity and security that the company offers. The color combination was selected to evoke a sense of confidence and action, with a clean, modern typography aesthetic that supports Nexus' verbal language of innovation and forward thinking.
Obrigada!
THANK YOU!
Creative Director: Luana Santiago
Brand Designer: Luana Santiago
Motion Designer: Dillan Sampaio - Falcon Motion
Brand Designer: Luana Santiago
Motion Designer: Dillan Sampaio - Falcon Motion
*Study project.
Serviço | Deliverable:
Serviço | Deliverable:
Identidade Visual | Visual identity
