With the cycling world set to descend on Abruzzo, the home of Vini Fantini, for the Giro d’Italia Grande Partenza next week, Israel – Premier Tech unveils a special edition jersey to celebrate the team’s partnership with the iconic Italian winery.

We looked at a variety of ideas but it was the Fantini logo and bottle branding with the circular dot and line formation of the logo that really drew my eye, and this was the inspiration for the jersey design. In addition to the patterns, Israel – Premier Tech’s core blue identity is paired with a rich wine red and complemented with the sea blue tones of the right shoulder, which pay tribute to the importance of the Abruzzo coastline in Fantini’s terroir and serve as additional visibility in the peloton.