OPEN CONCEPT
PROJECT: Full Brand Concept
PRINCIPLE OFFICE: Dubai, UAE
PROJECT LEADERSHIP: Created while team was working at Ismi.
DESCRIPTION
Open Concept is a completely innovative development company. Their aim: To partner with big thinkers to create iconic and surprising property projects. Their exclusive approach to recruiting investors and partners is one of complete faith and belief: No plans are shared, no renderings. The project begins only once every one has bought into the brand, so that the journey can be shared fully with all involved.
GUIDING PRINCIPLE
Belief: The internal essence that drives business and everything we strive to achieve. Belief in doing 'the right thing'. Belief in each other; in our brand; in our journey. In the end, we all become what we believe we are.
CREATIVE CONCEPT
Belief is purity, and in such the brand expression needed to be just that: pure. All touch points embraced multiple senses and asked the viewer to complete the thought.
From a word marque that asks the viewer to complete its characters, to a business card that opened up an exclusive website through the use of augmented reality, and even the invention of a sonic brochure delivered in a bespoke record player. Even the hoarding around construction sites changed dimensions as the day passed to create new designs based on shadows.
PROJECT: Full Brand Concept
PRINCIPLE OFFICE: Dubai, UAE
PROJECT LEADERSHIP: Created while team was working at Ismi.
DESCRIPTION
Open Concept is a completely innovative development company. Their aim: To partner with big thinkers to create iconic and surprising property projects. Their exclusive approach to recruiting investors and partners is one of complete faith and belief: No plans are shared, no renderings. The project begins only once every one has bought into the brand, so that the journey can be shared fully with all involved.
GUIDING PRINCIPLE
Belief: The internal essence that drives business and everything we strive to achieve. Belief in doing 'the right thing'. Belief in each other; in our brand; in our journey. In the end, we all become what we believe we are.
CREATIVE CONCEPT
Belief is purity, and in such the brand expression needed to be just that: pure. All touch points embraced multiple senses and asked the viewer to complete the thought.
From a word marque that asks the viewer to complete its characters, to a business card that opened up an exclusive website through the use of augmented reality, and even the invention of a sonic brochure delivered in a bespoke record player. Even the hoarding around construction sites changed dimensions as the day passed to create new designs based on shadows.
