Key Takeaway: This was my final project for a product development class I took in Fall of 2022. We needed to create a brand extension for a clothing company that already exists, and create tech packs and costing sheets for flats as well.

Objective: Understand concepts and methods by which retailers and wholesalers create special, store-branded merchandise for targeted customer segments. The process of product development, from research to production to distribution, is studied. Students will apply strategic planning in the product development process. Students will assess the relationship between target customers and the development of product. Students will analyze and apply industry resources and research.

Additional Notes: This was a collaborative group project. I had two other partners. The slides that I specifically worked on myself include all of the overview section, selling proposition, T&A Calendar, Flats, Line Flats, Branding, and mock storefront/interior. 

The link to the full presentation is included in this portfolio post.