AEVI
PROJECT: Full Brand Exercise
PRINCIPLE OFFICES: Abu Dhabi, UAE & London, UK
PROJECT PARTNER: Ranson
Note: Still in deployment stage.
DESCRIPTION
Aevi is an epic organization that goes out on uncharted adventures in an effort to raise funds for charity. Their epic travels have gone as far as to run across the Sahara and to row across the Atlantic Ocean.
It takes a lot of belief and endurance, but at the end of the day they know that if they focus their energy they can do anything. The next adventure Sinyar will take two adventurers to the old spice route: they will be rowing from Sri Lanka to Abu Dhabi in some pretty hectic waters infested with pirates and political turmoil, and lets not forget the technicalities of mother nature. All this in an effort to raise awareness and funds for Breast Cancer Research. So how about you mate? Care to join them?
NAME
Aevi means ‘lifetime’ and ‘life’.
GUIDING PRINCIPLE
Focused Energy
CREATIVE CONCEPT
"Rally the Troops"
Whether it be in the military, in sports, or even in epic films, the energy created by having a team cheer on your team is crucial to a hero's success. Such is the case for Aevi and its followers.
The creation of the brand identity joined together the honored symbol of the crest with the idea of adventures in the great outdoors. The word marque itself plays with the arrows often used in weather charts, here derived as an A and a V. It is then anchored into the brand architecture with a crest that represents each of the adventures to come. This system not only aligns the entire brand, but creates a common bond from the visuals themselves.
All elements have been considered to help engage the new adventurer. As simple as a simple business card that tells of a past moment in time (including exact location on the planet using longitude and latitude), or as complex as the creation of complete online Social Media campaign built to engage people in dialogs about their own adventures.
Tone of voice and visual styles use the influence of WWII propaganda to create a sense of urgency mixed with humor, while the crisp clean design allows flexibility for any type adventure to come.
The whole becomes a platform for the sharing of journeys and adventures, all created with an amazing cause as its heart beat.
PROJECT: Full Brand Exercise
PRINCIPLE OFFICES: Abu Dhabi, UAE & London, UK
PROJECT PARTNER: Ranson
Note: Still in deployment stage.
DESCRIPTION
Aevi is an epic organization that goes out on uncharted adventures in an effort to raise funds for charity. Their epic travels have gone as far as to run across the Sahara and to row across the Atlantic Ocean.
It takes a lot of belief and endurance, but at the end of the day they know that if they focus their energy they can do anything. The next adventure Sinyar will take two adventurers to the old spice route: they will be rowing from Sri Lanka to Abu Dhabi in some pretty hectic waters infested with pirates and political turmoil, and lets not forget the technicalities of mother nature. All this in an effort to raise awareness and funds for Breast Cancer Research. So how about you mate? Care to join them?
NAME
Aevi means ‘lifetime’ and ‘life’.
GUIDING PRINCIPLE
Focused Energy
CREATIVE CONCEPT
"Rally the Troops"
Whether it be in the military, in sports, or even in epic films, the energy created by having a team cheer on your team is crucial to a hero's success. Such is the case for Aevi and its followers.
The creation of the brand identity joined together the honored symbol of the crest with the idea of adventures in the great outdoors. The word marque itself plays with the arrows often used in weather charts, here derived as an A and a V. It is then anchored into the brand architecture with a crest that represents each of the adventures to come. This system not only aligns the entire brand, but creates a common bond from the visuals themselves.
All elements have been considered to help engage the new adventurer. As simple as a simple business card that tells of a past moment in time (including exact location on the planet using longitude and latitude), or as complex as the creation of complete online Social Media campaign built to engage people in dialogs about their own adventures.
Tone of voice and visual styles use the influence of WWII propaganda to create a sense of urgency mixed with humor, while the crisp clean design allows flexibility for any type adventure to come.
The whole becomes a platform for the sharing of journeys and adventures, all created with an amazing cause as its heart beat.
