MUN Brand
Logo for a kimono clothing brand that draws inspiration from the aesthetic culture of Egypt.
The brand's name and visual concept were inspired by Egypt's rich palette of colors, patterns, and symbolic elements.
Name & Inspiration
Phonetically, "MUN" draws inspiration from the word "moon," evoking a sense of transcendence and connection to the vast universe. This symbolic element also carries a strong association with the feminine side, adding a touch of elegance and mystique to your brand.
The Color
The color palette evokes the serene beauty of a summer sunset by the sea and the warm, inviting tone of sand. These colors transport us to a tranquil coastal ambiance, creating a visual experience that resonates with the brand's essence.
Symbol
In order to enhance the brand's personality and distinction, we incorporated a symbol into the lettering of MUN. This addition serves to resonate with a wider audience and further reinforce the brand's values. The chosen symbol carries a dual meaning that aligns closely with the brand's essence. Firstly, it represents a claim or affirmation, emphasizing the brand's strong stance and confident expression.
Additionally, the symbol's shape holds another significance, it suggests movement and lightness, reminiscent of the graceful flow of fabrics commonly found in this type of clothing. This evokes a sense of fluidity and elegance, embodying the brand's aesthetic and serving as a visual reflection of the brand's inspiration from the sands and their captivating movements.
Typographic
Two typographic options have been carefully selected to complement the visual identity of the brand: a serif and a sans serif typeface. These options maintain a cohesive graphical style that aligns with the overall brand identity.
Brand communication
Visually, this inspiration stems from the captivating aesthetic universe of Egypt. With its rich repertoire of patterns, vibrant colors, and profound symbology. By incorporating elements from this ancient culture, we aim to infuse your brand with a sense of depth, heritage, and timeless beauty.
Illustrations
Through a meticulous process, I crafted distinctive elements that authentically capture the essence of Egypt's culture. These elements were then thoughtfully transformed into a visually appealing pattern, adding a unique and captivating touch to the brand's collection.
