Durex Advertising Campaign
Visual Communication
Studio Based Group Project
CAMPAIGN - Two To Tango
The name of the campaign was inspired by the tango dance, which says 'It takes two to tango'.
The 'Two to Tango' campaign was designed to get WOMEN to buy condoms for their partners by making them realise that they have a say in this, it's for their own good (in terms of health and pleasure both) and telling them that they can take the matter in their own hands.
PRE BUZZ
Instagram Story-Pre Buzz questionnaire
Instagram Reel - Inspired from the concept of 'loves me, loves me not'. The reel reflects the dilemma of 'give it, give it not'.
AMBIENT INNOVATION
Ball in her court idea reflects that ball is in her court and she too has a say in this. The idea has been executed in the tennis court
The concept of "give it or give it not" is reflected in the execution at the escalators.She should give her partner the condom since it says "give it" at the end.
PRINT ADS
Two to Tango is a visual representation of the campaign slogan. The shoes in the image are influenced by tango dancing, and they also represent the idea of a woman taking the lead (in her shoes).
We illustrated that the queen had the moves because in the game of chess,wherein the queen has got more moves than the king, we have depicted that she got the moves!
The third one demonstrates the closing of the gender gap.
DIGITAL BILLBOARDS-
SOCIAL MEDIA ADS
The first visual represents that a women is whispering into a man's ear, telling him to wear it.
The second visual shows a cracked egg with the faces of a man and a woman; if a condom is worn, the egg will break and not become fertile.
A fun fruit paring with the message "pleasure eating you" makes up the third image.
Finalised feed for Durex's social media
EVENT ACTIVATION
Bumble Durex collaboration
We chose to work with the company BUMBLE, which stands for women taking the initiative, for event activation. First Moves Season will be the event's slogan.
Instagram Collaborative Posts designed for the event activation.
Event landing page for the collaboration.
We considered starting a fun pairing series where we would ask people to comment on or post about some interesting pairings and tag us in them. We would then repost the best ones on our Instagram feed in order to keep our two to tango theme fresh in the minds of our audience.
SOME EXTRA EXPLORATIONS FOR SOCIAL MEDIA POSTS
