I developed this key visual for a Gympass US campaign. The idea was to focus on the transformation from HR to HERO and show the superpowers of these professionals who always care for the workforce. I focused a lot on comic book graphics, such as explosions of power.
Creative direction: Ale Souza (Gympass)
Motion designer: Gregorio Guirado
Creative direction: Ale Souza (Gympass)
Motion designer: Gregorio Guirado
Thanks <3
